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What Are Online Fundraising Tools and Which Are the Best?
While the concept of nonprofit or charity organizations raising funds for different causes is not new, there has been a clear evolution in how they reach out to potential donors, especially since the...
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Learn Top Nonprofit Marketing Strategies From the Best
Marketing nonprofit organizations involves relying on different methods for communicating their messages effectively, encouraging people to donate, and inspiring them to volunteer. When done right,...
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The Top Charity, Nonprofit, and Fundraising Hashtags on Twitter (X)
Is Twitter a nonprofit company? When Musk tweeted “Say what you want about me, but I acquired the world’s largest non-profit for $44 billion” in February 2023, he was referring to the fact that the...
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All That Nonprofits Need to Know About Facebook Fundraising
Facebook gives nonprofits an easy means to spread the word about the causes they support and their organizations, and the platform can work well for fundraising as well. However, given the stiff...
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What Is SEO and How Does It Work?
Given that scores of new websites become a part of the burgeoning digital landscape every day, managing to attract enough visitors might seem challenging. After all, simply having a great-looking...
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Custom or Template Emails: Which Are Better for Your Business?
Many businesses include email marketing in their overall marketing strategies because this medium offers direct access to their audiences, provides increased control, paves the way for personalization,...
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How Much Does It Cost to Create a Mobile App?
Apple’s App Store made its way to the market in 2008 and Google launched the Google Play Store in 2012. Now, while the former has around two million apps, this number stands at over three million for...
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What is Google RankBrain and How Does it Affect SEO?
Google relies on different automated ranking systems and considers various factors when going through scores of webpages to provide results that web users find the most relevant and useful. Some of...
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11 Reasons for Drop in Organic Traffic
Organic or direct traffic that originates from search engines like Google, Bing, and DuckDuckGo accounts for the largest share of visitors that most websites receive. However, getting to the top of...
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What Is a Landing Page and How Does It Work?
Well-crafted landing pages hold the potential to drive website visitors into performing desired actions, be it signing up as a subscriber, downloading a guide, requesting a quote, or making a purchase....
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What Is a Call to Action in Marketing and How to Write One?
If you look closely at the effectiveness of online marketing campaigns, you might be surprised to find that some seemingly impressive ones fail to deliver desired results. Often, the fault lies in not...
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PPC Marketing Landscape: Strengths & Strategies for Success
What is the most challenging part of marketing? Primarily, it’s how to attract the attention of your target audience. The challenge becomes tougher for any growing market like the US! But there is...
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Advantages of PPC Advertising: Driving Targeted Traffic and Boosting Sales
Your perfect client goes online to look for what you are selling. Wouldn’t it be a great idea to pitch to them at such a time? That is the beauty of Pay-Per-Click advertising. There is intense...
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How Can Google Ads Help You Advance Your Business Goals: A Step-by-Step Guide
Most companies have aggressive policies and fundraising strategies to target audiences and fulfill marketing needs. This is where Google Ads comes in. It is one of the most prominent online advertising...
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Google Ads Alternatives: Diversify Your PPC Campaigns Today
Google Ads continuously overpowers the competition when it comes to pay-per-click advertising. It’s an advertising powerhouse, no doubt. However, savvy marketers understand that Google is not the only...
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Competitive PPC Keyword Research: Dominate Your Market with Precise Targeting
Think of keywords as your customers’ secret language. They are the various terms and phrases that people key into a search engine when they need nearby products or services similar to what you...
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PPC Ad Copy that Converts: Winning Strategies for Captivating Audience
In online advertising, attention spans are fleeting, and competition is getting fierce. And your PPC ad copy serves as your brand’s first impression in this competitive scenario. It is this first...
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PPC Landing Page Optimization: Skyrocketing Your Conversion Rates
You’ve crafted the perfect ad, nailed your keyword targeting, and people are clicking…but then what? That’s where your landing page takes center stage. Think of it as the online version of a...
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World of Branding: Step In to Building a Powerful Brand
Simply having a great product or service isn’t enough today! To succeed, a business must cut the noise and get the audience on a more personal level. Branding is what fills this place. It is the...
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Brand and Branding Definition: Understanding the Difference and Implication...
Is your logo your brand? Think again. A visually striking logo is undoubtedly a crucial element; however, this is still only a small part of a more complicated puzzle. The brand is no longer just...
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